Marketing Director – Home Health Care

Reporting to the CEO, this incumbent will be responsible for the management of all Marketing aspects of a successful commercialization of the Client product platform in Canada as well as the on-going portfolio management of specialise products. This includes, people management, marketing strategies and tactics. Main functions: With your team; Assess market needs, provide direction for new product introduction, product line extensions and consolidation, and build brand awareness programs. Ensure educational and product training is scheduled on a regular basis for the sales force and in-house support departments. Provide timely forecast information for all product lines. Review contracts, tenders and RFPs in order to recommend pricing strategies based on market conditions. Network and liaise with Global, US and International Marketing to ensure timely information and best practices sharing. Assemble all new product information for Logistics and Product Data Integrity (PDIG), including initial stocking, sales forecast, product pricing and descriptions. Code creation, preparation, and maintenance including follow-up with US product data integrity (PDIG), Logistics, Finance, QA and Regulatory. Ensure the regulatory status of all new product introductions have been met and approved prior to official launch. Establish, maintain and monitor competitive products and activities including product and pricing cross-reference information. Work with Marketing Support Communications department to ensure proper visibility at major conferences. Support Field activities for product presentations, evaluations, conversions, skills labs, etc. Update or create literatures, clinical documentations, sales tools, customer education brochure, programs, etc to attain sales and gross margin objectives.

Autre domaine activité: Home Health Care

Education: Bachelor degree, preference in Marketing. Ideally an MBA.Computer software knowledge: Office suite Three to four years’ experience in healthcare marketing management in Home Health Care or mobility products.Experience with distributors selling channels.Proven record of successful team management.Familiar with disease state management, evidence based medicine and use of health economics Business acumen and excellent ability to analyze situations. Ability to communicate effectively. Good problem solving and decision making skills. Ability to adapt to change, to work through and resolve ambiguous situations and able to work independently. Strong organizational/prioritizing skills