Product Manager –Point of Care. Reports to the Marketing Manager Instruments. Works with the Marketing Manager(s) to develop the annual Marketing Strategy and Plan. Fully supports and executes the annual Marketing Strategy and Plan. Produces annual marketing plan for a product group, product category or specific product. Manages the successful implementation of the marketing plan. Monitors monthly progress against plan and recommends corrective actions to ensure successful achievement of plan, as necessary. Manages marketing budget for specific product group,product category or specific product, in accordance to agreed latest financial plans. Major accountabilities Management of current and future products: assist the Marketing Manager in developing marketing plans. Implement marketing plans according to planned timetable. Manage forecasting process. Support Account Executives with the tools, positioning and arguments to be successful with the Products. Introduce new products to the market. Review product information to understand application. Research local competitive position. Develop positioning in local market with approval from Marketing Manager. Identify pricing strategies by working with the sales team. Develop sales arguments and train Account Executives in product positioning. Develop promotional campaigns that support the positioning. Work with Sales and Marketing Managers as well as Associate Product Manager(s) to implement campaigns. Manage life cycle of all instruments including: Introduction of new products, implementation of pricing strategies, and dissemination of the technical and competitive information as well as the sales tactics to the sales team. Develop strategies to withdraw retired products and provide a transition plan for current customers. Provide forecast based on researched demand. Work with finance and materials management to ensure sufficient stocks at all times. Maintain relationships and work with global marketing organizations.
Bachelor degree in sciences or commerce. Minimum 3 years sales experience in Point Of Care. Experience in Health Care Marketing a strong asset.