Senior Brand Manager – OTC

Senior Brand Manager - OTC

 Job description :

Our client, a worldwide organization and leader in Canada, pursues his growth and is looking for an OTC Senior Brand Manager (SBM) to develop and manage different brands for which he/she will be responsible; He/She will grow the OTC's Products Division and ensure long-term sales expansion. In particular ,the SBM:

Develop and deploy the Marketing Department's annual marketing plans, including the action plans, the profit budgets and the related expenses.

Propose targets for the annual sales objectives.

Ensure the achievement of the sales and profit objectives while respecting the budget for which he/she is responsible.

Deploy a 3-to-5-year plan for OTC products.

Develop and coordinate the implementation of activities resulting from the marketing plan, while respecting the budgeted expenses (new product launch, advertising campaigns, consumer promotion, exposure, social media, etc.).

Responsible for the product launch from development to marketing and distribution on the shelves.

Analyze sales and profit performance continually and recommend the necessary corrections to his/her superior, if applicable.

Keep abreast of new trends, analyze market opportunities and work with the Business Development (BD) Department to find new products or new product categories.

Establish price strategies in relation to the competition, for new products and existing products.

Recommend any changes that become necessary during the year concerning price, product, promotion and distribution strategies.

Rejuvenate the visual appearance of the products under his/her responsibility (as needed).

Approve the new packaging, have it approved

Prepare the tools for the sales force representing OTC products.

Specific skills and qualifications :

Bachelor's degree in marketing;

Bilinguilism (French and English)

Five to Eight years of experience as a product manager OTC, HABA or consumer goods.